Last updated: 7/23/2026
1. What Are Cookies?
Cookies are small text files placed on your device when you visit a website. They help sites remember your actions and preferences, understand how the site is used, and measure advertising.
We also use similar technologies — such as pixels, tags, and local storage — and refer to all of them as “cookies” in this policy.
2. Why We Use Cookies
We use cookies to:
- Make the Site work properly and securely
- Remember your preferences
- Understand how visitors find and use our Site
- Measure whether our advertising leads to tour requests
- Show our ads to people who have visited our Site
3. Types of Cookies We Use
🔒 Strictly necessary cookies
Required for the Site to function — page loading, security, and form submission. These cannot be switched off, and the Site won’t work properly without them.
📊 Analytics cookies
Help us understand how visitors use the Site: which pages are viewed, how long people stay, and where they arrive from. This tells us whether our Infant, Toddler, Preschool, VPK, and After-School pages are actually helping families find what they need.
We use Google Analytics for this.
📣 Advertising cookies
Measure the effectiveness of our Google Ads campaigns — specifically, whether an ad click led to a tour request or waitlist signup. They also allow us to show our ads to people who have visited our Site.
We use Google Ads conversion tracking and remarketing.
☎️ Call-tracking cookies
Many families call us rather than filling out a form. Call-tracking cookies let us see which page or ad a caller came from, so we know which pages are working.
We use RingCentral for this.
4. Cookies on This Site
| Cookie / Tool | Provider | Type | Purpose | Typical duration |
|---|---|---|---|---|
_ga, _ga_* |
Google Analytics | Analytics | Distinguishes visitors and sessions | Up to 2 years |
_gid |
Google Analytics | Analytics | Distinguishes visitors | 24 hours |
_gcl_au |
Google Ads | Advertising | Measures ad conversions | 90 days |
IDE, test_cookie |
Google (DoubleClick) | Advertising | Ad measurement and remarketing | Up to 13 months |
NID |
Advertising | Ad personalization | 6 months | |
| Session cookies | [Your web host / CMS] | Necessary | Site function and security | Session |
5. Third-Party Cookies
Some cookies are set by third parties whose services appear on our Site:
- Google — Analytics, Ads, and our embedded Google reviews display
- RingCentral
- GoDaddy.com
These providers may use cookies to collect information about your activity across websites over time. We don’t control their cookies. Review their policies:
- Google Privacy Policy: https://policies.google.com/privacy
- How Google uses data from partner sites: https://policies.google.com/technologies/partner-sites
6. Your Choices
Cookie banner
When you first visit, you may see a cookie notice letting you accept or decline non-essential cookies. You can change your choice at any time via [link to your cookie settings].
Browser controls
Every major browser lets you block or delete cookies:
- Chrome: Settings → Privacy and security → Third-party cookies
- Safari: Settings → Privacy
- Firefox: Settings → Privacy & Security
- Edge: Settings → Cookies and site permissions
Blocking all cookies may prevent parts of the Site — including tour and waitlist forms — from working.
Opt out of Google specifically
- Google Analytics opt-out browser add-on: https://tools.google.com/dlpage/gaoptout
- Google ad personalization: https://adssettings.google.com
- Industry opt-outs: https://optout.aboutads.info and https://optout.networkadvertising.org
If you decline non-essential cookies
The Site will still work. Tour and waitlist forms will still submit. You will simply see less relevant advertising from us, and we won’t be able to measure whether an ad brought you here.
Withdrawing consent
You can change or withdraw your cookie choices at any time through [link to your cookie settings] or by clearing cookies in your browser.
7. Consent and How Long Cookies Last
How we obtain consent. Where required, we ask for your consent before setting analytics and advertising cookies. Strictly necessary cookies are set without consent because the Site cannot function without them.
How long data persists. Cookie lifetimes are listed in Section 4. Data collected through analytics and advertising cookies is retained according to the settings of the relevant provider — for Google Analytics, our configured retention period is [2 months / 14 months — check your GA4 setting].
8. Cookies and Children
This Site is directed to parents and guardians, not to children. We do not use cookies to build advertising profiles of children, and we do not knowingly target advertising to children.
9. Changes to This Policy
We may update this Cookie Policy as our Site and tools change. We’ll revise the “Last updated” date above.
10. Contact Us
Questions about this policy or your information:
Unique Care Academy
1200 SE 6th Ave. Deerfield Beach, FL 33441
📞 (954) 737-6462
✉️ hi@uniquecareacademy.com